Ground Breaking Product Announcement!

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The market’s widely popular product is now even better.
Quicker appointments. Streamlined processing. Faster bank drafts.

In the “good ole’ days”, selling final expense whole life insurance was much easier than it is today. You could simply meet with clients and really help them get the coverage needed.

Today, insurance companies continue to add restrictions such as additional underwriting, increased paperwork and repetitive phone interviews. These extra steps make it much more difficult for clients to qualify for a product that is supposed to be simplified issue.

Great Western Insurance Company has proven that the “good ole’ days” are here again! Guaranteed Assurance is a proven and tested final expense solution built to help more people protect their families from the burden of final expenses.


Guaranteed Assurance final expense coverage has many benefits with a simple application process. This life insurance product has two plans built into one!

Highlights include:

  • Regardless of health, client’s can qualify for a policy
  • Clients may also qualify for day-one coverage with 125% increased death benefit+
  • Spousal Bonus Rider built in free of charge to help the surviving spouse in a time of need^
  • Accelerated Death Benefit Rider may be available at no additional charge
  • Dependent Child and/or Grandchild Rider is also available
  • Coverage builds cash value over time that is tax deferred and can be borrowed against


Great Western is proud to offer two plans that provide your clients and their families valuable coverage:

Guaranteed Assurance offers coverage regardless of their health with absolutely no underwriting.

  • Guaranteed Issue and not required to answer any health questions.
  • For accidental deaths in the first two years, your clients receive the full face amount of the policy.
  • For non-accidental deaths in the first two policy years, your cleints receive 110% of the premiums paid. After two years, they receive the full face amount of the policy you select.
Assurance Plus is a one-of-a-kind product that provides day-one coverage and pays 125% of the full face amount you select whenever the death occurs.
  • Simplified underwriting and no medical exams. Coverage is based on your client’s answering NO to a few simple health questions.
  • E-application approved!


Spousal Bonus Rider
Included at no additional cost is a first-to-die rider that pays an additional $1,000 on the first death if both spouses apply for a policy at the same time. A minimum of $10,000 of Face Amount must be applied for on each person to qualify for this rider that is available on both plans. The death can’t be during the graded period on the Guaranteed Assurance plan, and both policies must be in force at the time of the first death.

Accelerated Death Benefit Rider
Also included at no charge on the Assurance Plus plan is the Accelerated Death Benefit Rider. With proof from a physician, this rider pays the present value of the death benefit if your clients are diagnosed with a terminal illness/severe cognitive impairment and have an expectation of less than 12 months to live, or if they are diagnosed as needing assistance with two or more Activities of Daily Living. The Accelerated Death Benefit Rider can be used for any purpose.

Dependent Child and Grandchild Rider
For only $1 a month we will pay $2,500 on the first death of a dependent child or grandchild.

†Assurance Plus underwritten policies will have a death benefit of 125% of the original face amount selected when the insured can answer all the health questions "No."
^$1,000 Extra death benefit is available if both spouses apply for and are issued a policy at the same time and each have at least $10,000 Face Amount.

Introducing Great Western Academy!

Learn about this unique final expense product including best practices for completing an application, understanding the health questions and using the e-application. Watch video tutorials or read through the Agent Guide.

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